TECHNOLOGIES IN RETAIL - WITH A FOCUS ON CHATBOTS. A BIBLIOMETRIC ANALYSIS AND SYSTEMATIC REVIEW
Abstract
This paper aims to carry out a bibliometric mapping and review of technology's importance in the retail industry, especially chatbots. This study delves into the characteristics of the articles published between 2019 and 2024 on artificial intelligence, chatbots, and retail.
Through a comprehensive bibliometric analysis, we aim to uncover the trends in scientific literature. We used VOSviewer software for bibliometric analysis. We used search terms associated with retail chatbots and retail technologies. Based on the specialized literature review, the paper also presents possible future research directions, highlighting the opportunities for scientific exploitation of this research topic.
Through a comprehensive bibliometric analysis, we aim to uncover the trends in scientific literature. We used VOSviewer software for bibliometric analysis. We used search terms associated with retail chatbots and retail technologies. Based on the specialized literature review, the paper also presents possible future research directions, highlighting the opportunities for scientific exploitation of this research topic.
Keywords
chatbots in retail
technologies in retail
retail, customers
bibliometric analysis.
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