SUSTAINABLE BUSINESS PRACTICES IN ROMANIA: A COMPARATIVE ANALYSIS

Business sustainability has become a key topic in organizational growth literature, gaining more importance as environmental changes have accelerated over the past decade. With the shifts in the global economy that allowed many companies to develop, sustainable development has become crucial. It helps companies voluntarily integrate social and environmental concerns into their operations, while also engaging with stakeholders and realizing the long-term benefits it brings to the business.

This paper also explores business sustainability from the perspective of two multinational companies in Romania, as this concept is still relatively new in the market, but increasingly relevant in today’s world. Given its growing significance, this research focuses on business sustainability, offering a deeper understanding of the process—from theory to the challenges, risks involved, and tools.